The popularity of online coupons is on the rise and your Better Business Bureau has advice for identifying great deals and avoiding deceptive offers.
The number of American adults using online coupons rose by 39 percent to 36 million between 2005 and 2008, according to a survey conducted by Simmons/Experian Research and Coupons, Inc. The survey also found that online users account for nearly one-quarter (24 percent) of the total 148 million consumers who use coupons.
According to the CEO of Coupons.com, a popular online coupon Web site, the company is seeing a huge increase in popularity due to the recession. In March of 2009, the company experienced a 192 percent increase in the value of coupons printed from its site when compared with the previous year. The total value of the coupons printed out in that month alone was $57 million.
BBB offers the following advice on redeeming online coupons:
- Visit BBB’s website www.arizonabbb.org to redeem coupons from companies who meet BBB standards for trust. BBB’s Confident Consumer coupons are easily accessible online and also are mailed directly to consumers in the Valley.
- Consumers should check to see if the coupon is being offered directly by the store or if it is being offered by a third-party such as a partner or affiliate. If it is via a third-party, they might ask for additional info or require that the consumer sign up for additional services to redeem the coupon. If so, BBB recommends using extreme caution before divulging any personal information and consumers can check the company out, free of charge, at www.arizonabbb.org.
- BBB advises coupon clickers to be wary of pop-up ad coupon offers that require you to immediately click to redeem. Clicking on the ad may automatically sign the consumer up for services they were not interested in receiving, causing them to be billed every month.
- Carefully read the terms and conditions for the use of the coupon, check for the expiration date, limitations of use and whether it is an online coupon good for only online purchases or if it can also be redeemed at the physical store location.
- Because some stores are concerned about fraud related to online coupons, not all businesses are eager to redeem them. BBB recommends contacting the store where you wish to use the coupon directly to find out whether the coupon is being honored or not.
- Be extremely cautious if the coupon requires that the consumer call the company to redeem the value of the coupon, and/or has any requirement to give personal information.
- Don’t fall for phony coupons via e-mail. Many fake coupons have been making the rounds via e-mail and just because it may come from a friend or family member, don’t assume the coupon is legitimate.
For more advice on saving money, visit www.arizonabbb.org.
About BBB Serving Central, Northern & Western Arizona
BBB is an unbiased organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. Incorporated locally in 1938, today your BBB serves communities in Central, Northern and Western Arizona, supported by over 10,000 BBB Accredited Businesses. BBB provides objective advice, free business BBB Reliability ReportsTM and charity BBB Wise Giving ReportsTM, and educational information on topics affecting marketplace trust.