Law enforcement and retailers across the country are reporting an increase in shoplifting and expect the amount of theft to continue to rise over the course of the holiday season. It is generally accepted that the economy is to blame for the rise in shoplifting, and for retailers looking to thwart shoplifters, your Better Business Bureau is offering guidance to help prevent theft.
The National Retail Federation estimates that retail theft now accounts for more than $40 billion per year in losses. While in the past shoplifters were stealing pricey items to perhaps support a drug habit, some law enforcement agencies are now reporting spikes in losses when it comes to the everyday basics, such as groceries.
“It is estimated that shoplifters are caught only once for every 48 times they steal, so it is important for businesses to take a serious approach to discouraging and thwarting thieves the very first time the individual walks into their store,” said Matthew Fehling, BBB President/CEO.
BBB offers a few simple tips to retailers on identifying shoplifting tactics and steps they can take to prevent theft:
Signs of a Shoplifter
- While shoplifters come in all shapes and sizes, there are a few common traits to look out for including baggy clothes to store items, loitering, an awkward walk, nervousness and lack of eye contact.
- Common techniques include swapping price tags, layering stolen clothes in dressing rooms, creating a diversion during which they will pocket items and the “grab and dash” technique with items close to the doors.
Staff Training
- A well-trained staff is the business owner’s best defense against shoplifters. Staff should be educated on how to identify shoplifters and their techniques, as well as empowered to take action per the company’s guidelines.
- Good customer service is a great way to thwart shoplifters. Staff should be encouraged to greet customers when they enter the store. It’s a friendly gesture, but it also tells potential shoplifters that the staff is vigilant and paying attention.
Store Layout and Policies
- Ideally, businesses should be free from blind spots where shoplifters can take cover. Remedies are as simple as installing mirrors or rearranging displays.
- To limit theft of expensive items, such goods can be displayed behind locked glass and kept a safe distance from the entrance.
- Shoplifters will often steal items in order to return them for a refund. To minimize this, retailers should have a strict policy requiring a receipt for returns.
- BBB also recommends business owners create a detailed policy for steps employees should take when confronting a shoplifter. While some businesses are wary of contacting the police to report shoplifters due to the threat of lawsuit, many experts advocate that businesses should report all shoplifters to the police.
Get outside help
- There are many businesses that provide various services to prevent shoplifting. This includes electronic surveillance tag systems, closed circuit cameras, and undercover shoppers. Retailers can also retain the services of security consultants who can train employees and recommend specific steps the business can take to reduce theft.
- Local law enforcement is also an excellent resource and can possibly offer advice on preventing shoplifting, as well as updates on current trends in the area.
For more advice on protecting small businesses this holiday season, visit BBB online at www.arizonabbb.org.
About BBB Serving Central, Northern & Western Arizona
BBB is an unbiased organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. Incorporated locally in 1938, today your BBB serves communities in Central, Northern and Western Arizona, supported by over 10,000 BBB Accredited Businesses. BBB provides objective advice, free business BBB Reliability ReportsTM and charity BBB Wise Giving ReportsTM, and educational information on topics affecting marketplace trust.